Our Mission Statement

I was having coffee the other day with a friend and, during the course of conversation, it dawned on me that what we do stands out from the vast majority of web design, marketing/public relations, and similar organizations. For lack of a better term, this is our "mantra" - why we do what we do.

We fundamentally believe the following:

1. Content is still the most powerful tool to have in your organization's interaction with the world. When learning about SEO a million moons ago, I was taught that "Content is king." It's still true today, now more than ever.

2. That content must convert others toward action. This generally means an accepted swipe of the card of choice. But when your customers have the means to tell the world about you, action now means positive word of mouth about your organization.

3. The converted are your best sources of driving value. Two reasons why. Honest referrals from your best customers bring in more business and achieve goals. Additionally, customers as trusted partners can help drive costs down.

This is what we do at Honest Conversation.com.

All the Proof in One Report

I get many more questions than answers regarding "word of mouth marketing." First and foremost is "How can you prove it works?"

John Bell, at the Digital Influence Mapping Project, lays out the scientific argument about social media and the future of marketing. His excellent post is here. Please download the full Red Paper, too, for further analysis.

Change is tough and, like Mr. Bell indicates, a dilemma. He also indicates that embracing this platform is not optional. We are in agreement.