I was having coffee the other day with a friend and, during the course of conversation, it dawned on me that what we do stands out from the vast majority of web design, marketing/public relations, and similar organizations. For lack of a better term, this is our "mantra" - why we do what we do.
We fundamentally believe the following:
1. Content is still the most powerful tool to have in your organization's interaction with the world. When learning about SEO a million moons ago, I was taught that "Content is king." It's still true today, now more than ever.
2. That content must convert others toward action. This generally means an accepted swipe of the card of choice. But when your customers have the means to tell the world about you, action now means positive word of mouth about your organization.
3. The converted are your best sources of driving value. Two reasons why. Honest referrals from your best customers bring in more business and achieve goals. Additionally, customers as trusted partners can help drive costs down.
This is what we do at Honest Conversation.com.
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