I get many more questions than answers regarding "word of mouth marketing." First and foremost is "How can you prove it works?"
John Bell, at the Digital Influence Mapping Project, lays out the scientific argument about social media and the future of marketing. His excellent post is here. Please download the full Red Paper, too, for further analysis.
Change is tough and, like Mr. Bell indicates, a dilemma. He also indicates that embracing this platform is not optional. We are in agreement.
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