Practical Tip #1: You Cannot Do What I Have Failed To Do Here

Do you see that gap?

Check the date from the last post to now. Yep, 8 months. Embarrassing!
Sometimes an honest conversation isn't pretty, but it has to be said.

So I'm making the commitment to posting daily with fresh, timely, practical, and honest conversations.

When you engage with customers and the world, you have to say something every day. After 12 years of marketing online, content is still king. It had better be timely and relevant, too.

Did you make a customer so happy that they told someone else about what happened? Did you start the conversation about making your product or service better? Did the conversation somehow improve the process of interacting with customers quicker, faster, better, more fun, or exciting?

That's the genesis of great content. They are the fundamentals of what you're trying to accomplish in your organization. In a networked, online world, producing that content is the new road to a business competitive advantage, or a transformation of someone's life.