John McWade was the first desktop publisher in the world. He beta tested Aldus Pagemaker in 1985, and the rest is history. He recently had an excellent post on his blog called "Hiring A Designer? Eight Things To Look For." The same criterion fit for hiring anyone to improve your organization's web presence.
They are:
1. Passion, vision, and self-motivation.
2. An Understandable Vocabulary.
3. Inquisitive intelligence.
4. Good conceptual skills
5. A portfolio.
6. Total Projects - Websites, Social Media, Design, Print.
7. Real-world experience.
8. Production skills.
Visit the article for a deeper discussion about each one. It's time for an honest conversation. We don't take work that does not fit the first criteria. We must also share your passion and vision, first and foremost. If we do, I truly believe we can help any small to medium sized organization with #2 to #7 on this list.
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